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Website Grader®

Grade your website’s SEO performance in seconds and learn how to improve it for free.

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FAQ

What does Website Grader do?

Website Grader is a SEO checker that evaluates your site's performance, highlighting its strengths and identifying opportunities for optimization.

It analyzes your site for:

  • Site Performance
  • Search Engine Optimization
  • Mobile Friendliness
  • Security

How does Website Grader work?

This tool is a SEO checker that scans your homepage and provides actionable recommendations for site improvement based on its findings.

To analyze your website:

  1. Enter your website URL (e.g. www.yoursite.com or yoursite.com) in the "Website" field.
  2. Add your email address in the "Email" field.
  3. Click "Get Your Score"
  4. Wait a few seconds to receive and review your full SEO health check.

Is Website Grader a free SEO Checker?

Yes, HubSpot’s Website Grader is completely free to use. Use this online SEO checker to analyze multiple websites, run repeated assessments after implementing changes, and access detailed performance reports – all without subscription fees or usage limitations.

Professional website audits can cost hundreds of dollars and require hours of technical analysis. HubSpot’s SEO Grader delivers equivalent technical insights in 30 seconds with the same Core Web Vitals measurements, security assessments, and SEO evaluations used by enterprise-level optimization services.

How can I check if a website is safe?

To assess your website's security status, review the "Security" section of Website Grader's audit. This analysis evaluates whether your site uses secure protocols and verifies the safety of its libraries.

What should I do once I have my results?

Start implementing recommendations based on your technical comfort level and available resources. Focus on improvements with the highest impact-to-effort ratio first. Security issues and Core Web Vitals problems typically provide the most significant search ranking benefits when resolved. Monitor your progress by re-running performance analysis monthly to track improvement trends and identify new optimization opportunities.Website performance improvements typically fall into three categories: immediate fixes requiring no technical expertise, intermediate optimizations needing basic web knowledge, and advanced implementations requiring professional assistance:

No-Code Improvements: Update page titles and meta descriptions, add alt text to images, compress large image files, and review content for readability and keyword optimization.

Basic Technical Fixes: Improve internal linking structure, implement basic structured data, optimize heading hierarchy (H1-H6), and address mobile usability issues.

Professional-Level Optimizations: Server configuration changes, advanced caching implementation, comprehensive site speed improvements, and complex technical SEO implementations.

Instant Website Performance Audit for Google Search and AI Search Engines

HubSpot's free Website Grader analyzes your site's performance across 17+ key metrics in under 30 seconds, providing actionable recommendations to improve visibility in Google search. This free SEO website analyzer eliminates guesswork by delivering comprehensive performance scores and recommendations for site speed optimization, mobile-first compatibility, security vulnerability assessment, and search engine optimization—delivered instantly without technical expertise or software installation required.

Webpage score after performing a free test with the Website Grader

More Information

What is a website SEO checker?

A website checker is an AI SEO checker tool that analyzes your site's technical performance, SEO implementation, mobile optimization, and security protocols across ranking factors. HubSpot's Website Ranker crawls your site infrastructure to access Core Web Vitals metrics and security configurations that provide comprehensive insights into your website's health and optimization opportunities. Check your website SEO instantly, for free.

Why is website performance important?

Website performance directly impacts both user retention and search engine rankings through measurable speed and interactivity metrics. Sites with loading times under a few seconds maintain higher user engagement rates, while pages taking longer to load experience higher bounce rates. Users expect immediate responses for clicks, form submissions, and page navigation; delays significantly reduce conversion probability.

Higher speed also makes your site more attractive to search engines. Search engines prioritize fast-loading websites because site speed directly correlates with user satisfaction metrics that Google uses as ranking factors. Websites with optimized performance demonstrate lower bounce rates, longer session durations, and higher engagement rates– signals that search algorithms interpret as indicators of content quality and user value.

This creates a performance-driven growth cycle: improved site speed leads to better user experience metrics, which results in higher search rankings, generating increased organic traffic from users with stronger purchase intent, ultimately delivering improved conversion rates and sustainable business growth. Get a free website analysis to improve your website performance today.

How to optimize a website for SEO?

Effective SEO optimization follows a systematic approach starting with technical foundations and expanding to content optimization. Begin by ensuring search engines can crawl and index your pages. Implement comprehensive meta titles and descriptions for every page, add descriptive alt text to all images, and create clear internal linking with keyword-rich anchor text.

Advanced SEO optimization includes structured data markup implementation, page speed optimization for Core Web Vitals compliance, and mobile-first responsive design. Content optimization requires header tag hierarchy (H1-H6), keyword integration in titles and headings, and comprehensive topic coverage that addresses user search intent.

Assessment-First Strategy: Before implementing changes, use a SEO page grader to analyze your website and identify specific improvement opportunities. HubSpot’s Website Grader provides a free website audit covering all parts of SEO: technical foundations, on-page optimization, and mobile performance. Putting your website through a SEO report card tool provides a baseline for measuring optimization progress and prioritizing high-impact improvements.

To learn more about the factors that are playing into your website SEO health, check out HubSpot Academy’s Web Optimization Course.

Why is website grading important?

Website grading provides objective performance benchmarking against industry standards and competitive analysis that informs strategic optimization decisions. Regular performance auditing identifies technical issues that reduce search visibility, discovers optimization opportunities that improve user experience and rankings simultaneously, and provides competitive intelligence about industry performance standards.

Uncover optimization opportunities with quantified impact potential and establish baseline metrics for measuring improvement progress over time. Use HubSpot’s Website Analysis SEO tool to check a website’s SEO today.